Skimming the data

Too semicool for school.

30 Mar

Dirt’s CEO Daisy Alioto fills in for senior writer Terry Nguyen.

SKIMMING THE DATA

Kardashian Kolloquium is a project by MJ Corey, whose smart analysis of the Kardashians through the lens of media theory has earned her a significant social media following and now a book deal.

Corey recently launched the Kardashian Data Koalition, teaming up with a collective of quants to look at the big business of being the Kardashians by the numbers. Their latest data project focuses on SKIMS, Kim’s shapewear and loungewear brand. Here are some stats that stood out to me:

  • “Google Search interest for SKIMS and Kim Kardashian have begun to converge, with SKIMS even surpassing Kim” briefly in query volume

  • Kim’s 35% stake in SKIMS is more than half of her net worth

  • 37% of SKIMS’ Instagram captions use the word “waitlist”

via the Kardashian Data Koalition

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Read the Preeminent Fashion Journalist of Her Generation

Line Sheet, written by Lauren Sherman, is the newest private email to launch from Puck, the ground-breakling media startup heralded by The New York Times as “The Vanity Fair for the Substack Era.”

Lauren Sherman, a former top executive at Business of Fashion, is the preeminent fashion journalist of her generation, and Line Sheet will be an insider’s look at the fashion industry.

Lauren will write about what everyone in fashion is talking about privately, covering the brands and people driving the industry forward, from publicly traded companies and big-box retailers to luxury’s crown jewels and little-known decision makers, plus the media-investor-industrial complex around it.

Even if you’re loosely connected to the fashion industry, Lauren’s newsletter is a must read.

Sign up today to start reading Line Sheet for free.

And check out all of Puck’s newsletters here. Plus, we've secured a personal discount for 21% off an annual plan for Dirt readers.

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KINFERENCE

This week I have the pleasure of attending Kinference, the conference formerly known as Brooklyn Beta, organized by our good friends Fictive Kin. Highlights of the first day included hearing about MSCHF’s anime tax product directly from CEO Gabriel Whaley and an extremely moving presentation about creativity from beloved Icelandic taxpayer Haraldur Thorleifsson.

If you have plans to visit Reykjavik, hopefully you can make it to Thorleifsson’s new restaurant and cinema Anna Jóna, named in memory of his mother.

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PLAYBACK

Snippets of streaming news — and what we’re streaming.

  • boygenius–the group composed of Julien Baker, Phoebe Bridgers and Lucy Dacus is releasing their first full-length album tomorrow (NPR)

  • WSJ reports that ad spending is still growing despite recession fears, drivers include “the rise of streaming, ad-supported video and rising investment in consumer-facing businesses that have been offering advertisers ways to reach consumers using retailer data”

  • Jay Caspian Kang on what TikToks made by dream school rejects can tell us about college admissions

  • The Verge looks at how The New York Times is stewarding Wordle

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MIXTAPE

Good links from the Dirtyverse.

  • “I get so sick of everyone thinking that everything they use has to be nice.” Step inside Sarah Miller’s ugly bathroom. (Paris Review)

  • Soz babes, The New Statesman says you’re just “semicool”

  • The best type of salad is a Big Ass one (Grubstreet)

  • Canny media operator Gwyneth Paltrow takes control of her wardrobe in court (The Daily Beast)

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